1998 - 2002
Deshpande’s Taste for Life (TFL) was founded by Mr. Mandar Deshpande in a small factory at Vasai with just 5 staff members.
Small shop opened at Vile Parle (East), Mumbai offering home delivery of 2-3 Atta variants.
In 1999, Mrs. Minal Deshpande joined the business.
2003 - 2007
A new shop was started at Borivali with 10 product variants.
Appointed delivery franchisees in Mumbai, Navi Mumbai and Thane.
An automatic plant was set up in Mahape, Navi Mumbai.
2008 - 2012
The product line expanded with 15-20 new products including the Premium Bhakri atta range.
Commenced selling products to grocery stores to reach every customer and distributors were appointed to serve grocery stores.
“Softness” became a unique selling proposition for TFL.
2013 - 2017
Started selling products through 0modern format stores like Reliance, Apna Bazar and Sahakar Bhandar.
Initialized exports to Dubai & Singapore.
2018 - 2022
Mahape factory was awarded ISO 22000 accreditation for food safety management.
TFL’s Ready Mix range was introduced to make healthy and tasty dishes in just a few minutes, with Dhokla range as its inaugural products.
Introduced an online order booking mobile app for Mumbai-based customers for ease of product booking.
Built a fully equipped quality control lab for Physical, Chemical & Microbial testing of products to maintain Good hygiene and Manufacturing practices.
Commenced online sale of products through the official website (www.tasteforlifeproducts.com) & E-commerce portals like Amazon and D-mart Ready.
Product line comprised of Premium Wheat Atta range, Bhakri Atta range, Dal Atta Range, easy-to-prepare Ready Mixes and unique festive Ready Mix range.
Currently 200+ staff employed with Taste for Life with majority of women being part of the sales team.
Presently, 45,000+ happy families using TFL products across Mumbai & 9 exclusive distributors serving around 45 franchisees and 1500 A-class outlets.