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MyTFL

Our Journey

1998 - 2002

Deshpande’s Taste for Life (TFL) was founded by Mr. Mandar Deshpande in a small factory at Vasai with just 5 staff members. Small shop opened at Vile Parle (East), Mumbai offering home delivery of 2-3 Atta variants. In 1999, Mrs. Minal Deshpande joined the business.

2003 - 2007

A new shop was started at Borivali with 10 product variants. Appointed delivery franchisees in Mumbai, Navi Mumbai and Thane. An automatic plant was set up in Mahape, Navi Mumbai.

2008 - 2012

The product line expanded with 15-20 new products including the Premium Bhakri atta range. Commenced selling products to grocery stores to reach every customer and distributors were appointed to serve grocery stores. “Softness” became a unique selling proposition for TFL.

2013 - 2017

Started selling products through modern format stores like Reliance, Apna Bazar and Sahakar Bhandar. Initialized exports to Dubai & Singapore.

2018 - 2022

Mahape factory was awarded ISO 22000 accreditation for food safety management. TFL’s Ready Mix range was introduced to make healthy and tasty dishes in just a few minutes, with Dhokla range as its inaugural products. Introduced an online order booking mobile app for Mumbai-based customers for ease of product booking.

2023

Built a fully equipped quality control lab for Physical, Chemical & Microbial testing of products to maintain Good hygiene and Manufacturing practices. Commenced online sale of products through the official website (www.tasteforlifeproducts.com) & E-commerce portals like Amazon and D-mart Ready. Product line comprised of Premium Wheat Atta range, Bhakri Atta range, Dal Atta Range, easy-to-prepare Ready Mixes and unique festive Ready Mix range. Currently 200+ staff employed with Taste for Life with majority of women being part of the sales team. Presently, 45,000+ happy families using TFL products across Mumbai & 9 exclusive distributors serving around 45 franchisees and 2000 A-class outlets.

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